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Our Approach

Our web projects typically follow a 6-step process designed to be efficient, thorough, and promote a symbiotic relationship between us and our clients.

Discovery

Identifying the reasons for the site’s existence and what it is supposed to achieve are the first step in the process. The goals and objectives that are established at the outset of the project inform all future decisions, from site structure and naming conventions used in the navigation to the visual design of the site. Market research is used to drive the initial SEO strategy.

Outcome

  • Stakeholder interviews
  • Identify three measurable key outcomes
  • Define the scope of the project
  • Initial planning of SEO strategy

Deliverables

  • Project Brief
  • Market Research
  • Project Schedule
  • Search Engine Profiles

Design

The overall visual style will most likely be determined by the visual brand of the organization; the goal being to connect the Web with all other forms of the organization’s communications.

Outcome

  • Define content hierarchy
  • Consider all the key pages
  • Convey key brand ideas

Deliverables

  • Wireframes
  • Sitemap
  • Mockups

Develop

The website design mock ups are converted into the code that displays the website in a browser. The site is built and tested on a development server that allows the client to review how the real website will display.

Outcome

  • Content finalized and proofed
  • Interactions finalized
  • CMS integration

Deliverables

  • Interactive Website
  • Final Artwork
  • Website Styleguide

Test

Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live.

Outcome

  • Site is tested in mobile and desktop browsers
  • Accessibility audit
  • Forms and other interactions are verified

Deliverables

  • Accessibility Report
  • Interaction Confirmation

Deploy

Website and all assets are moved to production server and the website is made available for viewing on the web. All accounts and logins are transferred to the client.

Outcome

  • Website is moved to production server
  • Email/Administrator accounts are set up
  • DNS and Nameservers updated

Deliverables

  • Administration Accounts
  • Files and Assets
  • Maintenance and Update Schedule

Maintain

Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the backend and fixing broken links are all in a day’s work.

Outcome

  • Keep content fresh and current
  • Periodic SEO audits
  • Verify security updates and backups

Deliverables

  • Scheduled Backups
  • Updated SEO Strategy
  • Content Updates

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